Luis Chico de Guzmán is the 3rd generation of this family footwear company. Hispanitas are faithful to their founding philosphy that all their production is in Spain, with 75% of their production in their home town of Petrer set in the hills inland from Alicante. This is the heart and soul of traditional Spanish culture. The Hispanitas brand was created in 1989 specifically to respond to the global demand for a blend of their traditional comfort and quality ethos with current fashion design trends.